The new Asda Birkenhead on Grange Road opened its doors on Tuesday the 1st November with the help of a local hero and a Wirral school. 84 year old Ken McDermott was asked to open the store in recognition for his volunteering work in Birkenhead, including the establishment of the Wirral Older People’s Parliament in 2007 and the Wirral Carers’ Association in 2010. Ken, described by friends and colleagues as ‘unassuming, courteous and a key figure in the community’, was joined by pupils from Oxton St Saviour’s School who were the first school ever to design a radio advert for the new store.
Local Labour Councillor, Jean Stapleton, who played a key role in bringing the store to Birkenhead, was present together with the Mayor, Frank Field MP and other Labour Councillors. Commenting on the opening of the new store, Cllr Stapleton said: “The opening of this brand new Asda store in the heart of Birkenhead represents a huge step forward for the town as a shopping destination. The regeneration and economic benefits are significant, the store represents an investment of £30million, and will enhance the town’s shopping offer as well as creating several hundred new jobs for local people. As Councillor for Birkenhead and Tranmere I am particularly pleased to see this development come to fruition and feel it is just reward for the Council’s persistence and the community’s patience, businesses and residents, throughout the development process. I hope they will all reap the benefit of having a new 90,000sq ft superstore on their doorstep in the run up to Christmas and beyond.”
The new store features two levels of parking, including direct access to the shop floor from the top deck. It also includes a customer café, pharmacy, George clothing department and everything needed for a full weekly shop. Customers can also use the Asda Price Guarantee (APG). This will allow shoppers in Birkenhead the chance to compare the price of their shop with competitor supermarkets and if Asda isn’t 10% cheaper, it will refund the difference.
See below other photos of this memorable day.
